As a Nokia and Microsoft fan, i had high hopes for Windows Phone, i wanted it to be a success and rival both Android and iOS. I got on the Microsoft train with the Lumia 800, even with all its shortcomings i honestly believed it was only going to get better (yeah, i drank the metaphoric Kool-Aid) but since it's inception it's been one beta trial after the other, with no hope of Microsoft ever doing right by its customers.
Yesterday at the Microsoft BUILD 2016 event, Microsoft announced that it was taking a break from Windows Phone.
"We're fully committed to that 4-inch screen, there will be a time for it to be our focus, but right now it's part of the family but it's not the core of where I hope to generate developer interest over the next year," explains Myerson. "There's no lack of recognition to realize how important that form factor is, but for Microsoft with Windows and for our platform it's the wrong place for us to lead." I pushed Myerson on his focus for Windows growth, and he was refreshingly honest about Microsoft's own mobile share. "If you wanted to reach a lot of phone customers, Windows Phone isn't the way to do it," admits Myerson. "If you want to reach a lot of Windows customers, then this is the largest install base of 9 to 30-inch screens. If you wanted to do new and exciting things, then the Xbox and HoloLens is the place to have a discussion."
Microsoft taking a break from Windows Phone for a year could mean that by the time it decides to come back to it, its 2.7% market share could be go even lower and developers who already aren't interested in developing apps for Windows Phone because of its miniscule market share would be even less compelled to do so going forward. Which is basically that final nail to the Windows Phone/mobile coffin.
If you are considering buying a Windows Phone device this year, please for your own sanity please reconsider