Lenovo to ditch the Moto X brand for a new Moto Z

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According to Evan Blass (who's almost never wrong) Lenovo is set to ditch the Moto X brand for a new Moto Z branding. 

While it seems like just a minor change, I can't help but to think that this change could potentially hampered sales of any new Motorola flagship devices. Considering that Motorola has spent some ample resource on building the Moto X brand, starting all over again doesn't seem to be a great move on the part of Lenovo (considering it hasn't quite worked out great for HTC with its brand flip-flopping)