The service would offer a Video-On-Demand service which allows customers to choose and pick the content they what to watch, whenever they want using their smartphones and tablets. The broadcast would utilise an OTT broadcast which uses the Internet to deliver broadcast content and it's not that dissimilar from the services offered by the likes of Hulu, Netflix, Amazon Video. MTN Nigeria has began testing this services with a pilot program already in place in Jos.
Telecommunications operators such as MTN getting involved in delivering content is a great move considering that the biggest barrier to entry for most consumers is the cost of Internet services which these operators control. Hopefully MTN would be able to cut down cost of entry while getting great content perhaps by partnering with Netflix (fingers crossed).
Source: Punch Nigeria