Oh Snap.. Snapchat couldn't convince enough people that these goofy glasses are cool
Rumour has it that Snap's hardware push wasn't as well received as their CEO Evan Spiegel would have us believe. While its use of pop-up vending machine was lauded by tech writers and enthusiasts, selling the camera enabled Spectacles to Snapchat users was harder than hoped.
Just like Google's ill-fated Glasses project, Spectacles had the same problems as users weren't too convinced that the Spectacles were cool or remotely useful. And as a result, Snap is sitting on a trove of hundreds of thousands unsold Spectacles. The failure of the Spectacles further compounds Snap's recent troubles since its IPO.