Snapchat to start paying its users in 2018
Snap has just announced that it is going to start incentivizing its top creators paying them by allowing them monetize their snaps in the same vein as YouTube by 2018.
The announcement of the decision to let users monetise their videos was contained in the their quarterly remarks, where Snap's CEO Evan Spiegel said
In 2018, we are going to build more distribution and monetization opportunities for these creators in an effort to empower our creative community to express themselves to a larger audience and build a business with their creativity. Developing this ecosystem will allow artists to transition more easily from communicating with friends to creating Stories for a broader audience, monetizing their Stories, and potentially using our professional tools to create premium content.
While this is great news for users, it's unlikely that the monetisation option would be available to everyone, it's likely that it will be a lot similar to the way YouTube does it allowing only those channels with over 10,000 views to monetize their content.